My Role

• Establish the user flows for the redesigned website

• Create wireframes for the new homepage, landing page, and PDP.

• Collaborate with the sales team, developer, and marketing team to understand the frustration of various industries.

• Conduct competitor analysis on companies to understand content above the first fold on mobile viewport

• Designated person to pull and analyze current website analytics to aid the team in data-driven decisions.

• Coordinate with the team to create information architecture of the new site.